the ideas process

The better we understand what you do and what you need the better the likelihood we will meet (and hopefully exceed) your brief. Normally this calls for a meeting at either your end or ours where we can discuss what you have in mind. Sometimes you will be able to give us a good steer with examples you have seen and liked. All to the good.

More often we are asked to take a fresh look at things and to produce ideas. Where we need to establish a starting point (perhaps a new identity) we often provide a spectrum of design visuals for you to consider. We work very hard to get these right and get your adrenalin pumping – if you can see promise at this stage we’re off and running. Having honed in on the look we can then show you visuals of how the look can extend across different media, from print to displays to web.