Personalise Your Printing - Talk Personally To Your Customers!

Now we’re talking! This is an area where we don’t need to compare with litho. Only digital printing can print every sheet different to the last sheet.

A simple variable data example would be printing an address on a flyer (all in one pass so no need to add an address label or even use an envelope - straight in the post!). More interesting would be for you to supply a database where every customer could receive a flyer with different information. For example a car dealership could keep a picture of each customer’s car on the database and then once a month send out a service reminder to 100 customers which includes the customers details and a pic of their car! Now that’s personalisation!

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Personalised mailings allow you to target groups of customers (or even individual customers) with messages appropriate to them. It makes your mailing more relevant and increases the chance of positive response. If your database lends itself to variable data or personalisation we have the tools to make it happen;

  • Creative mailshot design
  • Variable data software to link text or graphic data to each letter, leaflet or flyer in your campaign
  • Indigo digital press to print every piece different to the last, in superb quality and on stock from 100gsm to 350gsm coated
  • Full mailing service, including Mailsort, to process and post your mailing

If you see potential to differentiate your business by talking more personally to your customers please give us a call for more information (or a demonstration).

Personalisation (with added creativity!)

Personalized image samples

What better way to ensure recipients of your message sit up and take notice than for the first thing they spot to be

  • ... their own name written in sand
  • ... or carved into stone ...
  • ... or being written on a blackboard!

We combine creative and individually shaped font styles with your database of names to output printed leaflets, cards or reports with a difference. The limit truly is your imagination. Why not have a little fun and make yours a mailshot which your customers can’t help but notice! Our examples here are just the start ... let us know what you dream up!

Orphans Press, Arrow Close, Leominster Enterprise Park, Leominster, Herefordshire, HR6 0LD | T. 01568 612460 | E. info@orphanspress.co.uk
Copyright © 2010 Orphans Press Ltd (all rights reserved) | Find us on Local Printers
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